Pro Bono Net, the A2J Technology Pioneer, Rebrands As ‘Scale Justice’ to Reflect Its Evolving Mission

March 17, 2026 - 18:24

In a significant move marking its evolution, the nonprofit organization Pro Bono Net announced it is changing its name to Scale Justice. The rebrand reflects a strategic shift from its foundational role as a technology builder to a broader mission of scaling systemic solutions that advance equity within the legal system.

Founded in the late 1990s, the organization has been instrumental in harnessing the power of the internet to connect people with free legal help. Its pioneering platforms have long served as critical infrastructure for legal aid providers, pro bono attorneys, and the public seeking assistance. The new name, Scale Justice, signals an ambitious next chapter focused on expanding the impact of its work.

Leadership stated that the change underscores a commitment to not only maintaining vital technology tools but also to actively fostering innovation, partnerships, and advocacy. The goal is to address the justice gap at a systemic level, moving beyond individual tools to create a more holistic and far-reaching effect. The organization will continue to support its network of legal aid and pro bono partners across the nation, ensuring that its core services remain robust while pursuing new strategies to make the legal system more accessible and fair for all.