Technology Adoption Emerges as a Key Challenge for Real Estate Executives

December 11, 2025 - 01:53

A recent report highlights the pressing need for technology integration within the real estate sector. The 2025 Performance Ecosystem Report, produced in collaboration with the National Apartment Association, sheds light on the significant challenges and opportunities that property management faces today.

With nearly 2,000 real estate professionals surveyed, the findings reveal that technology implementation has become a top concern for leaders in the industry. Executives are increasingly recognizing that effective technology solutions can enhance performance across various stakeholders, including staff, residents, owners, and investors.

The report emphasizes that the successful adoption of technology is not merely about upgrading systems but also about fostering a culture of innovation and adaptability within organizations. As the industry evolves, real estate leaders must prioritize technology strategies that streamline operations and improve resident experiences.

By addressing these challenges head-on, property management companies can position themselves for future success in an increasingly competitive landscape.